Social Media as a Tool of BRANDING

I am going to turn the BIG 30 this year!!! Now even though I still feel young and am young, I can remember a time in my youth when there were no computers or all this technological advancements, at one point we didn’t even have DVDs, we had VHS and now people have either got Blue rays or are on the Netflix and chill vibe.

When mobile phones came out everyone wanted one and it’s the same in today’s world. We treat our mobile phones as our personal diaries and get fixated in our phones, whose Tweeted or Whatsapped us or who liked our latest Facebook post etc., sometimes you can find yourself with your head down constantly wrapped up in your virtual world, whether your prioritizing your phone or hiding from the challenges of the real world sometimes we can get stretched by our social media to the point we begin to break.

The key to social media is being smart with it, knowing when to use it, how long for, how to use it and how to maximize the full potential of what you are trying to achieve. If you've created social media accounts for personal use then that's cool, please enjoy and avoid the negativity that come with it. Alternatively if you’re hoping to improve or excel your career/job prospects or life be mindful of how your social media reflects you. Others can see your social media just like you can see theirs and some employers will even do a cheeky background check before an interview to see what their candidates look like or to get more information on their backgrounds, likes and interests etc. So what you display or how you act online couldn't impact your reality.

Use social media to get the most out of it for you, network with the right people, use the platform to market yourself in the way you would perceive is best for you and your goals. You are your own shop window, treat yourself like a product and brand yourself in the right way, take control of your social media and make the most of it.

For more tips on BRANDING, kindly email a brand expert on brandingmybiz@gmail.com

Startups Are Just A Walk In The Park

I like walking in the park, it's refreshing and gives you the opportunity to reflect on your thoughts. . . . . Now starting up a business is definitely not a walk in the park, whoever assumed or said it was, is simply naive.

There is a lot of planning that goes into starting up a business, from the concept stage when your developing your idea, to turning it into a product or service to then having to market and sell your products to customers can be very challenging and very demanding, you've got to believe in yourself as well as your product/service and brand, you've got to manage your expectations, be patient and show persistence as over time your perseverance will pay off, you've got to be dedicated and put in the work and effort your dreams deserve as you'll only get back what you put in, you've got to network and brand yourself in the right way so you reflect your brand image and the list goes on and on.

You will go back and forth to the drawing board over and over again, however when you achieve success that sense of satisfaction will be all worth it.

PS: the only people who find running easy are the ones that have done it for a while and have a plan in mind, for a new starter it can be very difficult, however with some dedication and effort you'll get there, just like you'll get there when you start up your business, aim high and dream big. Good luck!

For more tips on BRANDING, kindly email a brand expert on brandingmybiz@gmail.com

Don't be this GUY

I spent my whole life chasing money, if you ask me I'd say I'm not money motivated, if you asked somebody that knows me they'll say I am.

I understand and appreciate what money can bring to you, it can give you the things you've never had or always wanted in life.

The problem is sometimes we can get so fixated on a number that our minds shut out everything else around us and we forget to live, the journey we are on, the people that are around us and the moments we can have or share as time ticks away.

Always remember why you started your journey, what made you start and what your end goal was, look at the bigger picture. If you wanted a pair of Nike Air Max trainers because you've never had a pair, you’re not going to tell your friends about the £110 you've paid for them, instead you'd be telling them about your NEW Nike Air Max trainers and how comfortable and clean/fresh they look. That's the satisfaction you’re chasing!! Money is not the be all and end all of life, it is simply a catalyst that speeds the process up, money can't buy happiness, love or success, it can help you on the way to getting there but don't let it end your life. 

Money comes and money goes over time! Time is something you can't get back no matter how much money you've got, use it wisely, build a legacy, have something to show for your time, energy and effort that lasts once the race is over!!!

Branding is EVERYTHING

Client says, your products are expensive compared to your competitors, why should I buy from you?

SalesPerson says, it's because our products are of higher quality

Client says, What's your proof? 

And that remains a question to be answered by every salesperson

Inasmuch as you want to stand out from the crowd, you want to give your business a competitive advantage and still want to make more money

Then you need to consider BRANDING your business!

BRANDING makes the difference even though you sell the same products of the same quality with your competitors.

For more tips on BRANDING, kindly email a brand expert on brandingmybiz@gmail.com