Saturday 11 March 2017

Social Media as a Tool of BRANDING



I am going to turn the BIG 30 this year!!! Now even though I still feel young and am young, I can remember a time in my youth when there were no computers or all this technological advancements, at one point we didn’t even have DVDs, we had VHS and now people have either got Blue rays or are on the Netflix and chill vibe.

When mobile phones came out everyone wanted one and it’s the same in today’s world. We treat our mobile phones as our personal diaries and get fixated in our phones, whose Tweeted or Whatsapped us or who liked our latest Facebook post etc., sometimes you can find yourself with your head down constantly wrapped up in your virtual world, whether your prioritizing your phone or hiding from the challenges of the real world sometimes we can get stretched by our social media to the point we begin to break.

The key to social media is being smart with it, knowing when to use it, how long for, how to use it and how to maximize the full potential of what you are trying to achieve. If you've created social media accounts for personal use then that's cool, please enjoy and avoid the negativity that come with it. Alternatively if you’re hoping to improve or excel your career/job prospects or life be mindful of how your social media reflects you. Others can see your social media just like you can see theirs and some employers will even do a cheeky background check before an interview to see what their candidates look like or to get more information on their backgrounds, likes and interests etc. So what you display or how you act online couldn't impact your reality.

Use social media to get the most out of it for you, network with the right people, use the platform to market yourself in the way you would perceive is best for you and your goals. You are your own shop window, treat yourself like a product and brand yourself in the right way, take control of your social media and make the most of it.

For more tips on BRANDING, kindly email a brand expert on brandingmybiz@gmail.com